312-761-9396 | Se Habla Espanol


Navigating the Auction Arena: Addressing Common Hesitations of Selling at Used Equipment Auctions

Selling industrial equipment at auctions can be a strategic move for businesses looking to streamline operations, recover capital, or simply liquidate assets. While the prospect of reaching a broad audience and securing competitive bids can be enticing, there are common hesitations that some businesses may face when considering machinery auctions. In this blog post, we’ll explore these concerns and shed light on why partnering with a reputable industrial auction company can alleviate many of these apprehensions.


Uncertain Valuation:

One of the primary hesitations businesses may have is uncertainty about the valuation of their industrial equipment. Determining the fair market value is crucial to ensuring a profitable auction. However, this concern can be addressed by collaborating with an experienced industrial auction company. These professionals have in-depth knowledge of market trends and can accurately assess the value of your machinery, providing a realistic expectation.


Lack of Control:

Some businesses fear that participating in equipment auctions means relinquishing control over the selling process. However, reputable industrial auction companies work closely with sellers to establish clear terms and conditions. Sellers retain control over important aspects, such as setting reserve prices and deciding on the auction format, ensuring their comfort throughout the process. The benefits of working with a used equipment auctioneer is you get to be involved as much or as little as you’d like. If you have business operations to run, you can, allow the auctioneer to handle everything from the first consultation call to final payment or you can choose to be actively involved from start to finish.


Potential for Undervaluation:

Sellers may worry that their equipment might be undervalued at machinery auctions, leading to financial losses. This concern can be mitigated by selecting a trustworthy industrial auction company with a track record of fair and transparent dealings. Reputable firms employ appraisal experts who thoroughly evaluate each asset to ensure a fair market value. While the word “auction” can be associated with pennies on the dollar, this is an assumption that isn’t true in regards to equipment auctions. The benefit of selling equipment at auctions is not only marketing your top-tier equipment, but including smaller items like tools that are more likely to sell than they would if you tried to sell them separately outside of an auction.


Limited Marketing Exposure:

Another hesitation is the fear of limited exposure in the market, potentially resulting in fewer bids. However, established industrial auction companies have extensive marketing strategies to reach a broad audience. Utilizing online platforms, targeted advertising, and industry connections, they ensure maximum visibility for the equipment, attracting a diverse range of potential buyers. This ensures your auction is marketed not only to people looking for your type of equipment, but an online equipment auction allows people from around the world to attend, attracting a much bigger audience than if it were marketed locally.

Looking for a Used Equipment Auctioneer?

We can help! Contact us today to learn more about our auction services. We would love to learn more about your available assets and discuss the various options available to you.

Complex Logistics:

Businesses may be concerned about the logistical challenges associated with asset liquidation. However, a professional industrial auction company handles all aspects of logistics, including transportation and storage, making the process seamless for the seller. This expertise reduces the burden on the business, allowing them to focus on their core operations.


Risk of Unqualified Buyers:

Sellers may worry about attracting unqualified buyers who may not follow through with the purchase. Reputable industrial auction companies implement strict registration processes, ensuring that only qualified and serious buyers participate. This minimizes the risk of dealing with uncommitted or unqualified bidders.


Perceived Lengthy Process:

Businesses may hesitate due to the perceived lengthiness of the auction process. However, professional industrial auction companies streamline the process, leveraging technology for efficient online auctions. This not only accelerates the selling timeline but also ensures a broader reach and increased competitiveness among potential buyers.




While there may be hesitations surrounding machinery auctions, partnering with a reputable industrial auction company addresses these concerns. By choosing a trusted asset liquidation company, sellers can navigate the auction process with confidence, ultimately achieving successful outcomes for their industrial equipment.

Revelation Auctions is a reputable used equipment auctioneer with over 270 years of auctions, metalworking, process, plastics, and packaging equipment experience. Reach out for a free private consultation today. Do you still have questions about selling used equipment at auction? Read the most popular questions asked by auction sellers so you can feel confident in getting the maximum value for your equipment.